Blockchain : How past experience led me to the startup (it’s using the NEO blockchain)
Hi Redditors, some of you may have read my previous article on my [justification of using blockchain for marketing](https://www.reddit.com/r/BlockChain/comments/9jjfe5/my_rationale_of_using_blockchain_for_marketing/) purposes. Here I just want to share my story of how I got started with this cause. But before I got to the actual content, please allow me to just share the idea so the rest will make more sense:
>*Nodis.io allows businesses to post a Challenge for the community to participate. When a Challenge participant submits a proof of completion, it goes into a validation process. It opens up to everyone on the platform to vote on whether the submission meets the completion criteria. If the majority of the voters approves it, then it is good, otherwise it will be rejected. Participants and the majority side of voters will receive tokens as a reward for contributing. Tokens are designed for exchanging product and service vouchers listed by the businesses.*
>*Throughout this process, businesses receives exposure and online interactions from both the Challenge participants and everyone on Nodis.io that voted. The only effort from the business is to post a Challenge and the rest will be automated.*
**Now to the story…**
My family moved to Canada back in 1995 through the Immigration Investment Program. The main requirement for this was to invest and own a business in Canada for a period of time. We ended up buying a small photo finishing store a city around Toronto, Canada.
I witnessed the hard work they put into every photo film and always strives for the truest colors of each image. They would actually throw out an entire set if the color was a bit off. They took pride in their work and services. But it was a very tough business to be in. In fact, we were losing $3–5,000 a month running that place. On top of the rent, utilities, and inventory, we also had an old photofinishing machine that was worn out and costed a fortune to fix. They were left with little-to-no money for advertisement and marketing. **The lack of growth** was slowly killing the business. The overwhelming stress even caused my mom to faint a few times.
The financial stress was really caused by low revenue, which resulted from a **lack of exposure and traffic from the community**. Even though the store had been there for a few years, very little people knew of us. **The bigger franchises were often the top choices for people.** They had more marketing dollars to be on TV, magazine, and radio. They had the budget to work with postal offices to distribute flyers and coupons. They were well known and popular. Trying to take their businesses meant we had to drop our prices even further, which made things even worse.
This went on for about 3 years and we sold the business as soon as we met the immigration requirement. It was just not a sustainable investment. If only there were easier ways for others in the community to see the quality and heart that my parents put into their work…
Well, that thought stayed with me. After 20 years, even in the days of social media and everyone being more connected than ever, the same lack of exposure problem still exist for small busineseses. It has motivated me to pursue a career in marketing. In fact, experiencing the problem first hand became my cause for [**Nodis.io**](https://nodis.io/).
Thanks for reading!
*Original content came from ->* [*https://theascent.pub/how-past-experience-gave-me-a-cause-to-startup-4ad39bf70ac8*](https://theascent.pub/how-past-experience-gave-me-a-cause-to-startup-4ad39bf70ac8)
If you want to follow our project, please see a link in my profile to join our Instagram and Telegram!
What is the Blockchain?
A block chain is a transaction database shared by all nodes participating in a system based on the Bitcoin protocol. A full copy of a currency’s block chain contains every transaction ever executed in the currency. With this information, one can find out how much value belonged to each address at any point in history.
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