Ethereum update: When explaining blockchain, keep it simple!
And stick to something very basic that doesn’t involve any techno babble. No one tends to give a shit how something works. Instead they only care to know how it can be useful or interesting to them specifically.
At its core, blockchain is simply a new technology that allows the formation of communities without needing to trust anything or anyone. That’s it. Everything else, can be derived from that.
The first community was the group of people who were interested in a form of money that wasn’t issued and controlled by anyone due to heavy disagreements with how the world was handling the 2008 crisis.
Another community is the group of people who want to directly reward artists for their work, for example they could now send $0.00001 to the artist per second of listening to their music. Without there being any third party in between the consumer and producer leeching off due to inefficiencies in the legacy system.
There’s countless examples of new communities that are now possible. So cater to your audience, serve them up examples of things you think they might be interested in. Don’t bother explaining anything technical unless they specifically ask themselves.
Ethereum is a decentralized platform that runs smart contracts: applications that run exactly as programmed without any possibility of downtime, censorship, fraud or third-party interference.
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