Ripple update: “It would be cheaper to fly the money to London”
We’ve all heard Brad’s clever, canned quip along the lines of “it would be much faster to fly cash from New York to London than to send money via SWIFT.”
Given how Ripple is on a viral marketing kick with Ellen, Madonna, Donors Choose, etc. – why don’t they actually do that?
I’m picturing a video commercial where the point is a race to deliver money. Someone leaves Ripple’s NY office with a backpack full of cash, while someone else sends an electronic payment via SWIFT to someone in London. First person to get the money to London wins.
You show the person flying to London, delivering the cash, going on a short holiday (seeing the sights, etc), flying back to NY, while the SWIFT money STILL hasn’t settled.
Part 2 of the commercial is the same race, but it’s physical delivery vs xRapid. Basically the guy carrying cash doesn’t even get to the elevator before he’s lost the race.
I think it would demonstrate Brad’s quip in a funny, visual way. Also, as someone from NYC I totally volunteer to be the guy who goes to London 😉
Just trying to think of a fun way to help people/potential customers understand the benefits of XRP. What do you think of this idea?
Edit: Title should say “it would be faster to fly…” Don’t know why I wrote cheaper….
About Ripple (XRP)
Ripple connects banks, payment providers and digital asset exchanges via RippleNet to provide one frictionless experience to send money globally. Banks and payment providers can use the digital asset XRP to further reduce their costs and access new markets. XRP is the fastest and most scalable digital asset today.
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