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    What does CRO stand for job title?

    A chief revenue officer (CRO) is a corporate executive responsible for all revenue generation processes in an organization. CROs are accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing and revenue management. Similarly, Is CRO same as CFO? The core purpose of a CFO is to manage […] More

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    What is a CMO job?

    Put simply, the chief marketing officer of a company has the primary responsibility of driving revenue by increasing sales through marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. Similarly, Who does the VP of sales report to? This role typically reports to the […] More

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    Does a CRO own marketing?

    So a CRO is fundamentally an Executive Vice President of Sales (i.e. EVP of Sales) who is also responsible for all sales driving functions such as Marketing (specifically, B2B Demand Generation which, according to Jason Lemkin, the #1 Lever to Drive Revenue Growth and drives the Sales Pipeline) as well as Customer … Similarly, What […] More