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CryptoCurrency : High volatility in crypto and how it affects ICO projects.

CryptoCurrency : High volatility in crypto and how it affects ICO projects.


Making business isn’t easy and it gets only harder with every extra variable. Developing business that deals with cryptocurrencies in any way is both useful and harmful for a company at the same time. On the one hand Blockchain offers a wide variety of implementations and can make thousands of processes more secure, faster and better organized, it also has some serious issues. One of those issues, maybe the biggest one, is extreme price volatility of almost every crypto asset/coin/token. And B2B projects suffer the most.

Regular businesses, despite being interested in services rendered by an ICO project simply can not legally cooperate, as they have no idea how to account operations where crypto is involved. Even if they find a tricky way to, this is where high volatility intrudes. Companies and employees just don’t want to take all the crypto-related risks – adequate service for a reasonable fixed price is desired. While developing a tokenization model it is extremely important for a project to take into consideration wilingness of potential customers to take part in given models. It is quite difficult to offer something so valuable, that will overcome all the issues.




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Author: AlexandrKuzmin

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